Connecting families

Powering 529 investing across America

Backer builds modern financial infrastructure and consumer experiences to help families invest more in their kids.

Zoe’s 529

backer.com/zoes-529

We’re saving for Zoe’s future – thank you for being part of it. Every gift, big or small,
goes straight into her education savings.

Jordan & Sallie

12 people back Zoe

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$100 each month grow to $167 by 2035 📈

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Families

Open or link a child’s 529, share their gifting page, and give the people who love them a way to contribute.

Gifting made simple

Modern 529 gifting

Open or link a child’s 529, share their gifting page, and give the people who love them a way to contribute.

Give every account you manage a shareable gift page, with contributions deposited straight into the 529.

Let advisors offer 529 gifting to the clients they serve, with support for omnibus-held and other advisor-sold plans.

Add 529 gifting to your website or app – users open or link a 529, share it, and receive gifts without leaving your product.

FROM 529 to 530a

Spanning the 529 / 530a ecosystem

Family investing is a messy patchwork – 100+ different 529 plans, newly-arrived 530a Trump Accounts, and legacy technology behind most of it. Backer helps consumers act with confidence.

for families

Families can create or link a 529 account, customize their gifting page, and invite family and friends to contribute.

for partners

Partners can flexibly offer Backer’s best-in-class 529 gifting functionality to their users or clients.

Families and advisors have relied on the 529 articles, plan data, ratings and tools since 1999.

The independent hub for tracking Trump Account news, funding, and bonus and match eligibility.

Different roles. A shared mission.

Our products and properties work together to drive results for families.

our numbers

Built on real family-investing activity

455,000+

529 contributions processed
277,000+

People reached
$100M+

Saved toward kids' futures

The future takes a village

A family opens or links a 529. Everyone who loves the kid pitches in – birthdays, holidays, whenever – and every gift lands in the plan the family chose.

For families